In this Channel Futures podcast, contributor Ken Presti is joined by Joe Sykora, SVP & General Manager, Americas at Coro, as they explore the evolving landscape of channel partnerships and strategic growth in the Americas region. Sykora examines Coro’s partner-first approach, highlighting strategies for enhancing partner profitability and value creation through streamlined operations. Sykora also outlines key priorities for developing and strengthening strategic partnerships in 2025, emphasizing the importance of simplicity and collaboration in achieving sustainable growth.