The SMB Cybersecurity Gold Rush: 4 Keys to Success & 1 Fatal Trap

With

Dror Liwer

Originally broadcast:

February 20, 2025 2:00 pm

ET

With SMB cybersecurity spending projected to reach $109 billion by 2026, the channel is perfectly positioned to capitalize on this explosive market opportunity. Join this keynote to discover the four proven rules for success that will help you confidently sell cybersecurity solutions to SMB customers. Learn how to leverage your relationships effectively while avoiding the single most common pitfall that prevents channel partners from capturing their share of this lucrative market.

Presenters

Dror Liwer

Co-Founder, Coro

Bio

Dror Liwer has over 25 years of technology, security, and business development experience. Before joining Coro, Dror was the CIO of the IDF’s military police and then became the CEO of Pose, a Venture Partner at RDSeed, a GM at IXI Mobile, and a SVP at Publicis and Wunderman.

Craig Galbraith

Editorial Director, Channel Futures

Bio

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.