How to Overcome the Pitfalls of Selling Cybersecurity to SMBs

With

Dror Liwer

Originally broadcast:

April 23, 2025 11:00 am

ET

Small and medium businesses (SMBs) often don’t have the resources or in-house expertise to effectively protect themselves from cyberthreats. Cybersecurity can not only seem complex, but SMBs still too often consider themselves less likely to be targeted than large enterprises. Furthermore, they might not have budget allocated to cybersecurity or see the potential return on investment.

In this webinar featuring channel partners who’ve been successful selling security to SMBs, we’ll tackle some of the common pitfalls.

You’ll learn:

How to tailor cybersecurity solutions to the SMB customer
The best ways to provide a risk assessment based on a client’s individual needs
How to frame security as an investment, as opposed to an expense

Presenters

Dror Liwer

Co-Founder, Coro

Bio

Dror Liwer has over 25 years of technology, security, and business development experience. Before joining Coro, Dror was the CIO of the IDF’s military police and then became the CEO of Pose, a Venture Partner at RDSeed, a GM at IXI Mobile, and a SVP at Publicis and Wunderman.

Alan McDonald

President and Founder of AllConnected, Inc

Bio

Alan McDonald is the president and founder of AllConnected, Inc., located in Simi Valley, Calif. AllConnected specializes in complete management and service of on-premise, hybrid, and cloud-based technology solutions, with a specific focus on cybersecurity and business continuity. As President & CEO, Alan provides the strategic direction, leadership and vision for AllConnected’s 30 person team. Under his leadership, AllConnected has achieved 20 percent average year-over-year growth and now services more than 150 Municipalities, K-20 Education, Manufacturing, Finance and SMB clients throughout the Ventura and Los Angeles County areas.

Harel Turkel

CEO of SOS Technology Group

Bio

Harel Turkel is CEO of SOS Technology Group, a 20yr old Baltimore based technology firm specializing in IT Outsourcing and Cyber Security Solutions. Harel has been recognized by the Daily Record as “Successful by 40” and by SmartCEO as a “Future 50” Baltimore leader. Harel graduated with a BA degree in International Business from Towson University, is a Wexner Heritage Fellow and holds various Microsoft and Cisco level certifications. He is also a board member of various hospital and non-profit organizations throughout central Maryland. SOS Technology Group is an Ingram Micro Trust X Alliance Partner, Microsoft Silver Cloud partner, and a Kaseya Blue Partner. SOS is focused on delivering technology services and solutions to businesses across the USA. They offer specialized, highly customized technology solutions for small and medium sized businesses. Their experienced team assists in creating a practical, sustainable infrastructure, developing overall IT Strategy, as well as implementing cutting edge solutions and products

Bill Blum

Founder and CEO, Alpine Business Systems, Inc

Bio

Bill grew up in Central Jersey and received both Bachelors and Masters Degrees from Manhattan School of Music. Working as a drummer in the 70’s and 80’s, he played on hit records, and worked with many well-known groups and individuals, embracing computer technology as a driving force in music production. In 1983 he studied several computer languages and began a career in I.T. He founded Alpine Business Systems in 1987, creating a proprietary retail automotive and financial software application. Alpine was immediately successful, having sold its software to several hundred auto dealers, leasing companies, and other financial and insurance firms. Today Alpine is an MSP, MSSP, and software developer with a Microsoft Certified Modern Work Specialization. The team designs, deploys, and manages best-in-class Information Technologies, networks, and Cloud services, as well as AI Agents, custom software, websites, digital strategies, and workflow process automation.