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Built for Partners: How Coro’s EMEA Channel Strategy is Driving Growth for Resellers & MSPs
For channel partners, simplicity is key, especially for those managing multiple customer environments with limited resources.
For Coro, simplicity is also at the center of its business and culture, offering partners and their customers security solutions that work out of the box and can be managed easily and intuitively from a unified platform.
CRN heard from Piers Morgan, SVP & General Manager, EMEA at Coro to find out why the company has opted to be 100% channel led, how it is serving the SMB segment, and what it is doing to support its partners in the EMEA region.
Why has Coro opted for a 100% channel-led strategy?
Piers Morgan: “Coro was built with one clear vision: to make cybersecurity radically simpler and more accessible for the underserved SMB and mid-market. And we know the best way to do that — especially across EMEA — is through trusted, expert partners.
By going 100% channel-led, we ensure that everything we build, from our platform to our pricing model to our support systems, is designed to help our partners succeed. This isn’t just a business model for us — it’s a cultural commitment. We don’t compete with partners; we support, enable, and grow with them.”
How does Coro support lean IT teams, particularly in the SMB segment?
“Coro is designed for organisations that don’t have a full-time SOC, or even a dedicated IT team. That’s the reality for most SMBs and mid-sized businesses — especially in EMEA. Coro’s unified cybersecurity platform includes 14 fully integrated modules covering endpoint protection, email security, cloud application protection, data loss prevention, insider threat detection, compliance support, and more.
This allows partners to replace multiple point products with one platform that’s simple to manage and cost-effective to scale. More than 90% of issues are automatically resolved by Coro’s AI engine, meaning fewer tickets, less manual intervention, and a dramatically reduced workload for both internal teams and managed service providers.”
What are some of the most valuable benefits Coro offers to partners?
“It starts with high margins, but that’s just the beginning. We’ve built an entire ecosystem around partner success:
Partners don’t just get a product — they get a complete, scalable business model they can plug into.”
Why is simplicity such a big focus for Coro — and how does it impact partners?
“Simplicity is everything — especially when you’re managing multiple clients with limited resources. Our partners often say Coro is the first security solution they’ve used that just works out of the box.
We’ve eliminated unnecessary complexity from licensing, onboarding, and management. There are no surprise charges. No forced bundles. No bloated feature sets requiring weeks of training. Just 14 robust modules that can be turned on or off based on customer need — all controlled from a single, intuitive interface.
“That simplicity translates to higher customer satisfaction, lower support costs, and faster time-to-revenue for partners.”
What makes Coro easy to do business with compared to other vendors?
“First and foremost, we listen. Our partner program was built in consultation with the channel — not handed down from corporate. Every part of the partner journey has been optimised for speed and clarity:
We operate on trust and consistency. That’s why partners keep coming back — and why we’re seeing strong momentum across EMEA.”
How is Coro supporting compliance needs across SMBs in EMEA?
“Compliance is a rising concern for every SMB — whether it’s GDPR, ISO 27001, or the upcoming NIS2 directive. Coro helps partners deliver built-in protection that supports compliance without needing multiple third-party tools.
Our platform provides centralised visibility across endpoints, identities, emails, and cloud apps — along with robust DLP, access controls, and compliance reporting. That means MSPs can offer audit-ready security from a single pane of glass, and customers stay protected without having to chase patchwork solutions.”
What is Coro doing specifically to support partners in the EMEA region?
“We’re not just expanding into EMEA — we’re investing in it. That includes:
EMEA isn’t an afterthought for us — it’s a strategic growth region. And we’re building the infrastructure to make sure partners in every country have the tools and support they need to win.”
What’s next for Coro’s partner strategy?
“We’re focused on deepening our investment in enablement, marketing automation, and strategic alliances across EMEA. We’ll continue to expand our team, enhance our platform, and add more tools for partners to build pipeline and close deals faster.
But the real future of our partner strategy is simple: grow together. We’re not trying to be just another vendor in a crowded portfolio. We’re here to be a strategic, long-term partner in building profitable security practices — especially in a region as dynamic and diverse as EMEA.”
Ready to capture your share of the SMB cybersecurity market? Join Coro’s Partner Program today → or Explore Coro’s full platform here!
This Article is sponsored by Coro
