
Channel Dive examines Coro’s transformation under CEO Joe Sykora, spotlighting the company’s decisive shift to a 100% channel-only model. The article explores Sykora’s move from longtime channel executive to chief executive, his rationale for putting partners firmly back in control, and how Coro has reshaped its partner strategy around simplicity, predictability, and profitability. With insights into Coro’s evolving MSP and reseller ecosystem, hyperscaler alliances, and growing international footprint, the piece offers a behind-the-scenes look at how the company is redefining its role in the channel.