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Database Marketing Manager

New York City, USA · Full-time · Management

About Us and the Role

We are looking for a talented, passionate, and motivated Database Marketing Manager.  We recently wrapped up our Series C, where we secured $100M in funding for our Cybersecurity Software Solutions. Our solutions are built for the mid-market and thus experiencing dramatic growth! Coro started in Tel-Aviv, Israel, and is headquartered in Chicago, IL. As a global organization, Coro gives you the ability to work with people and teammates from across the world.  

The Database Marketing Manager will develop and lead marketing programs across current and emerging mid-market segments, manage special project requirements, marketing package development, waterfall evaluation and offer implementation across a variety of online and offline channels. 

In this role you’ll interact with cross-functional, cross-geographic team members within Coro, requiring an understanding of business goals and drivers, and the ability to consult on technical design with non-technical audiences. The role is hands-on, using Marketing, Sales, and CRM platforms to test scenarios as they solidify for eventual in-market execution.   Come be a part of expanding the Coro Team!

Responsibilities

  • Validate current Marketing Contacts and acquire new target campaign lists. Enrich contact database.
  • Provide insight-driven recommendations to optimize strategies and enhance operational process components.
  • Help develop and implement best-in-class customer-centric campaign strategies.
  • Working knowledge of multi-channel, customer-centric marketing techniques.
  • Understands impact/implications of issues/events within the marketing segments and other areas within Coro.
  • Strong Collaboration, acting as an internal consultant with campaign design and requirements.
  • Works with considerable latitude for decision-making in setting priorities under the area of responsibility.
  • Track, measure, and report the effectiveness of all activities.


Skills and Experience

  • 5 years of experience managing a large database: Acquiring lists and database enrichment, and Intent data experience is also a must.
  • A minimum of 2 years recent SaaS-based experience required.
  • Strong working knowledge base in quantitative and analytical techniques including report analysis, association rules, decision trees, timeline and task plan analysis, and visualization techniques.
  • Experience driving sophisticated exploratory data analysis and providing results to key stakeholders.
  • Hands-on work building reporting automation between CRM and Hubspot
  • Cyber-security industry background preferred
  • Excellent verbal and written communication skills
  • Excellent interpersonal and customer service skills
  • Excellent organizational skills and attention to detail

Job Benefits and How We Work

  • Vacation Days, Sick Days, and 10 Paid Holidays
  • Eligibility for healthcare, dental, vision, and HSA benefits through our benefits partner Tri-Net
  • Eligibility for a 401K program, with company matching
  • Eligibility for equity/stock options
  • Cell phone reimbursement
  • Work-Life Balance that is encouraged and promoted within our culture and leadership
  • Essential Technology and Marketing
  • World class product
  • This is a hybrid role where you will work remotely four days per week and report to our SoHo headquarters in NYC on Wednesdays.

Compensation

Salary: $125-$130K

Bonus: $5K per quarter if expectations are met.

What to Expect in the Interview Process:

  • Phone Screen-30 minutes with our Recruiting Team
  • Virtual Interview-30 minutes with the Hiring Manager (Marketing Director)
  • Virtual Interview-30 minutes with the CMO & Co-Founder

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