4 Reasons Why Marcomm Agencies Must Get Serious About Cybersecurity

Posted: January 15, 2019 / Author: Dror Liwer

Attention decision-makers at marcomm agencies – whether that’s a public relations, advertising, digital media or marketing firm – when is the last time your firm truly thought about network, device or data security? If this answer isn’t “yesterday” or “today,” then your agency­, and the client data it is entrusted with, is likely at risk. Today, the vast majority of most agency’s clients invest in cybersecurity (some more than others). However, because of budget, time and resource constraints, as well as the lack of any industry standards or regulations mandating compliance, most creative and communications agencies have not followed suit.…

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